In the world of social media, entertainment is the key to driving business success. You might be wondering: How does something as light as entertainment relate to measurable ROI? Well, let's break it down.
According to the recent Social Trends 2024 Survey, consumers flock to social media primarily for entertainment and relaxation. They're not interested in constant self-promotion from brands; in fact, 34% find it straight up off-putting.
Entertainment as your secret sauce for Social Media ROI
So, what's the solution? In 2024, brands that prioritize content that entertains on social platforms will thrive, capturing attention, engagement, and market share. This shift can take time, especially if your current metrics focus on slightly more outdated methods. However, if your current approach isn't working, it's now time to return to the basics. With that we mean : building brand awareness, fostering affinity (the emotional bond between consumer and brand) and nurturing relationships through captivating content.
But so what exactly does "entertainment" mean? Simply put, it's about providing enjoyment - whether through humor, inspiration, excitement, emotion, or enlightenment. If you're stuck for ideas, we've got you covered. The numbers speak for themselves: 56% of consumers want relatable content from brands on social media. So, forget the corporate facade and just be authentic. Social media is a two-way street, where value flows in both directions.
Why social media isn't just about sales
While the temptation to focus on direct sales is strong we know, it's essential to remember that social media is more than just a sales platform. Instead, use it to cultivate lasting connections and loyalty—a slower but more sustainable approach. To keep your audience engaged, focus on what they want: entertainment. In return, you'll not only capture their attention but also build trust and loyalty.
This isn't to say that selling or promotion has no place on social media. Rather, it's about recalibrating your priorities, ensuring that your content resonates authentically with your audience. Social media is a powerful tool for driving profitability, but it's all about relationships, not transactions. So, let entertainment be your guide to building meaningful connections and unlocking long-term success.
